At PureFarm, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. By using our services, you consent to the practices described in this policy.

1. Collection of Personal Data

We collect personal data that you voluntarily provide to us when you place an order, register an account, subscribe to our newsletter, participate in promotions, or contact us for support. This may include your name, email address, phone number, delivery and billing addresses, and payment details. We also collect technical information such as your IP address, browser type, device identifiers, and browsing behavior on our website to help us understand and improve user experience.

2. Use of Personal Data

Your personal data is used to provide and improve our products and services. This includes processing orders, managing deliveries, responding to customer inquiries, and personalizing your shopping experience. With your permission, we may also send you updates about our latest products, special offers, and wellness tips. Your information allows us to deliver a smoother, safer, and more relevant service.

3. Disclosure of Personal Data

We respect your privacy and do not sell your personal data to third parties. However, we may share limited data with trusted partners who help us fulfill your orders, process payments, provide customer support, or carry out marketing activities. These third parties are bound by confidentiality obligations and are only permitted to use your information for specific purposes necessary to assist PureFarm in operating efficiently.

4. Data Security

We implement stringent security measures to protect your data from unauthorized access, misuse, or disclosure. These include the use of secure servers, SSL encryption, and regular system audits. While we strive to use industry-standard protections, no system is completely foolproof. We are committed to continuously updating our safeguards to meet evolving security challenges.

5. Retention of Personal Data

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal, regulatory, and internal policy requirements. Once your data is no longer needed, we will securely delete or anonymize it so that it can no longer be associated with you.

6. Access and Correction

You have the right to request access to or correction of your personal data that we hold. If you believe any information we have about you is inaccurate or outdated, or if you would like to withdraw your consent for certain uses, you can contact us at any time. We will make the necessary updates promptly, in accordance with PDPA guidelines.

7. Use of Cookies

Our website uses cookies to enhance your browsing experience, track site usage, and tailor content to your preferences. Cookies allow us to remember your preferences and optimize the performance of our website. You may choose to disable cookies in your browser settings, but doing so may limit certain features or functionality of the site.

8. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, regulatory updates, or improvements in our privacy practices. When changes are made, we will revise the effective date at the top of this page and publish the updated version on our website. We encourage you to check this page periodically to stay informed.

9. Contact Us

If you have any questions about this Privacy Policy or how we manage your personal data, please reach out to us. We are happy to assist you with any concerns or requests regarding your data.